Slogan Advertisement
This is an advertisement campaign I designed for the fictional product, “Duff Beer,” which originated from the Simpsons.
Using a mind map to help generate ideas, I created the slogan, “Hook, Line, and Sip,” for an ad campaign focused on fishing and drinking beer. In a challenge of photo editing skills, three possible photo choices were curated: One bought professionally, one downloaded for free, and one taken by me. These photos were then edited to have the same aesthetic and mocked up with the slogan. From the three photos, the strongest was chosen and mocked up in several ways. These mock ups were then put together in a creative deck for showing the client.
