Peachfork Marketing Kit
Peachfork is a local orchard and winery located in Palisade, CO. As a personal project I designed a brand refresh and marketing kit for them.
The refresh included a whole new logo and brand aesthetic. After researching the business, it became clear that community and a hands on approach are important to their identity and client base. For these reasons, the focus for their new identity was to visually give Peachfork the charm and warm welcome of a small farm. In order to do this the logo and other design elements were made to feel reminiscent of old farmer’s market signs. This new identity was utilized in the creation of the marketing kit, which included a trade show booth, sales sheet, E-Blast, take-away, business card, and a freebie item.
The illustrations were created digitally with Adobe Photoshop and then edited to look as though they were painted on a wooden sign. This applies to the other texture elements as well, which were manipulated to look physically made. On top of the redesign marketing kit, I also prepared a video presentation for the fictional scenario of presenting the completed kit to the client. Using Adobe After Effects, I animated graphics in order to curate a visual aid to assist in the explanation of each design piece.
