IBA Package Design
The Independent Beauty Association (IBA) hosts an annual competition for cosmetic package design. For my entry I created the fictional brand, “Cori Cover Tattoo Concealer.”
The design for Cori Cover was inspired by the popular trend of floral tattoo sleeves. The illustrations were made to mimic this as well as provide a conceptual hint to the purpose of the product. The way that the flowers start at full color and fade down to white space is a visual metaphor for the tattoo being concealed by the product. The wordmark uses a custom type face I designed in glyphs, which is a modern script font that pays homage to classic tattoo script without coming across as old fashioned. The color palette was chosen to give a modern twist to the floral patterns and appeal to a demographic of young adults.
Video Presentation
