EOcean
As a personal project in identity design, I created EOcean, a fictional non-for-profit focused on protecting marine ecosystems.
In this project I designed a responsive logo including a custom wordmark and icon. The logo icon is meant to represent a jelly fish and double as a plastic bag floating through the water. This concept articulates the need for protecting the ocean as the company is doing. After designing the logo, it was placed in a slideshow meant to present the logo concepts to the client. The finalized logo and brand aesthetic were then established in a pdf brand manual which was designed to work as both a print and digital document.
Client Creative Deck
Branding Guidelines
